Customer Insight

David Atkinson presenting at SAMA Paris conference

Four Pillars will be represented by David Atkinson at the Strategic Account Management Association’s Pan-European Conference in Paris next month. David will be co-presenting with Carlson Wagonlit Travel’s Alison Smith, Senior Director Business Development, EMEA on the topic of:- “Achieving deep procurement insight to build and retain business” How Carlson

Taxing times for relationship managers

Yesterday, as usual, I woke up to the sound of BBC Radio 4’s ‘Today’ programme and a report on the apparent infiltration of tax consultants from the ‘Big Four’ accountancy firms into HM’s Treasury department.  These consultants were on short-term placement in Whitehall to help civil servants understand how tax loopholes

London Selling to Procurement Workshop

Following the success of our recent Birmingham open ‘Selling to Procurement’ workshop, we are running a further workshop on May 23rd in central London. For those of you in sales and account management who regularly meet with professional buyers / procurement, this 1 day workshop will really help you to understand the

Looking through the eyes of procurement…

Congratulations to the participants of our first ever open selling to procurement workshop that took place in Birmingham on the 4th December. We began by reveiewing our latest research into the Sales: Procurement relationship. View here: The Sales & Procurement Relationship. There were some excellent discussions around the role of procurement

Attend our S2P Workshop Birmingham Dec 4th

Our workshop to share our Selling to Procurement (S2P) research is confirmed for December 4th 2012, to be held in central Birmingham. Following on from the research, we decided that it was critical to help our clients better manage the relationship with professional buyers. This will be a great opportunity

SRM Series: #8 Supplier Relationship Management: 10 Guiding Principles

In my work training or consulting with clients, and lecturing to MBA students in procurement and supplier relationship management (SRM), a number of general principles (axioms, if you like) have emerged that people find useful when it comes to understanding, promoting and implementing SRM in their organisations. If your organisation


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