Key Account Management

Five Tips For Negotiating With The Professional Buyer

The challenge of dealing with professional procurement is complex and regularly negotiating contracts is a skill that Sales Account Managers must be competent in. I often get asked how modern-day procurement category managers think, and what is it about their practices that create such tension in customer-supplier relationships. My answer goes

Negotiation Matters: Time Pressure

  Time is one of the four elements that are always present in any negotiation (the others are the relationship, the substance of the negotiation, and the process that may be deployed by either party). And note that each party may have their own approach which may not necessarily be

Transforming Sales: The Procurement Category Management Process

The role of Procurement is to capture value from the supply chain, network, or ecosystem. Some years ago, the primary method of achieving this was via the individual competence of professional buyers in respect of negotiation. A competent negotiator would, more often than not, secure better deals than a less

Transforming Sales: Customer Segmentation – Invest in your relationships wisely

One of the challenges that Sales and Key Account Management professionals wrestle with is the issue of how do they segment their customer base so they can adequately prioritise the relationships that are worthy of serious investment. Over the years, Sales and Marketing academics and researchers have developed a 4-box

Selling to the Professional Buyer: The Issue of Supplier Choice

In my work of delivering key account management and negotiation programmes, where the focus is on Sales success through the development of close, dependent relationships with customers, the subject of professional procurement frequently arises. Because of my procurement background, I’m often quizzed about how modern-day category managers think, and what

Sales – We need to talk about Procurement

What’s happening to the Sales profession when it comes to its engagement with professional ‘Procurement’ at the customer? I honestly thought Sales professionals would all be used to dealing with Procurement by now, positively reveling in the challenge to articulate the value of their offerings to forensic, value-hungry buyers. Any

Sales: Build a Better Relationship with Procurement

You’re in a sales role? You meet with professional buyers on a fairly routine basis? You think you understand them, and their interests…. really understand them? Well, let’s take a few minutes to think about that. Salespeople rightly take pride in their ability to build new relationships, deepen existing ones,

Selling to the Professional Buyer: The Toughest of Times for Sales?

Sales has never been the easiest of careers to embark on. Calling on prospects with solutions the decision-maker doesn’t see the need for (or one that is simply dealing with other priorities) is a tough but necessary ask. It takes a special blend of personal resilience, character and optimism to make

Confusion reigns: ‘win-win’ and power in business relationships

This week we have seen Pfizer’s proposed take over of Astra Zeneca reported prominently in the media with commentators and politicians queuing up to declare the takeover as ‘against the strategic national interest’ and making reference to ‘Pfizer’s predatory asset stripping record’. It is another interesting David and Goliath story

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