The challenge of dealing with professional procurement is complex and regularly negotiating contracts is a skill that Sales Account Managers must be competent in. I often get asked how modern-day procurement category managers think, and what is it about their practices that create such tension in customer-supplier relationships. My answer goes
Eavesdropping on David Atkinson introducing ‘Dealing with Procurement’ to a Sales audience, recently in Barcelona.
One of the challenges that Sales and Key Account Management professionals wrestle with is the issue of how do they segment their customer base so they can adequately prioritise the relationships that are worthy of serious investment. Over the years, Sales and Marketing academics and researchers have developed a 4-box
This week we have seen Pfizer’s proposed take over of Astra Zeneca reported prominently in the media with commentators and politicians queuing up to declare the takeover as ‘against the strategic national interest’ and making reference to ‘Pfizer’s predatory asset stripping record’. It is another interesting David and Goliath story
Four Pillars will be represented by David Atkinson at the Strategic Account Management Association’s Pan-European Conference in Paris next month. David will be co-presenting with Carlson Wagonlit Travel’s Alison Smith, Senior Director Business Development, EMEA on the topic of:- “Achieving deep procurement insight to build and retain business” How Carlson
Once again Four Pillars has teamed-up with our partners Selling Interactions in surveying professional buyers and sellers and now have our report on the supposed ‘dirty tricks’ in negotiation (all’s fair in love and war, right?) ready for sharing. We thank all who responded to the survey. We think the results
Commercial history’s annals are full of anecdotes about the business-to-business buyer-seller relationship. Very few strategic account managers don’t have an epic tale of an encounter with a purchasing manager. And on the other side, most procurement professionals have plenty to say regarding SAMs. As career-long specialists from each camp, we
Yesterday, as usual, I woke up to the sound of BBC Radio 4’s ‘Today’ programme and a report on the apparent infiltration of tax consultants from the ‘Big Four’ accountancy firms into HM’s Treasury department. These consultants were on short-term placement in Whitehall to help civil servants understand how tax loopholes
Following the success of our recent Birmingham open ‘Selling to Procurement’ workshop, we are running a further workshop on May 23rd in central London. For those of you in sales and account management who regularly meet with professional buyers / procurement, this 1 day workshop will really help you to understand the
In this fourth and final blog in a series on power in buyer-supplier relationships from Chris Lonsdale, he argues that it would be a mistake to simply dismiss ‘power’ as ‘bad practice’, and proposes that teaching managers about power is about preparing them for potential manipulation or aggressive behaviour from the other side.