Account Management

Is your Strategic Account Management fit enough to meet the demands of today’s customers?

The Four Pillars SAM Healthcheck will help you diagnose your Strategic Account Management performance against world-class standards.

Our team will work with your sales leadership team in undertaking a comprehensive assessment of no fewer than 130 factors; each rated against the highest standards of account management excellence.

This will help you review and re-build your SAM strategy, setting the priorities which will help you kick start your programme to reach the next level.

Our client, Compass Group PLC won the Strategic Account Management Association (SAMA) ‘Program of the Year’ award following deployment of the SAM Healthcheck.

We will also improve your sales the fun way!

Developing the skills and practices of strategic account managers is crucial to the success of most businesses. Are they competent at building strong relationships with the client; are they masters at negotiation and the behavioural aspects required to ensure they display competence and professionalism to the client at all times; and are they skilled at strategy and sales opportunity management?

What’s unique about Four Pillars’ approach to blended training is that we have developed a business-simulation learning module as part of our programme. The Strategic Account Game is a competitive business simulation played live online or in a team sales training environment. It simulates a complex strategic account with multiple decision makers and you, along with other competing suppliers, play to secure its business.

Participants steer their supplying company to success by winning the largest profitable share of the account’s potential business.

To win, you must have the best customer insight, develop the best relationship strategy and respond best to your competitors’ moves.

You can use one of our scenarios or import your own live customer data to make the game even more realistic.
This business simulation is challenging and will truly stretch your account managers to the limit; but it’s also a lot of fun, it’s memorable and a great way to learn.

Contact Four Pillars to find out how you and your team can develop your sales and account management skills using our blended learning solutions.


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